It is believed that Facebook Inc, the social networking site, has one of the highest traffic in the world, for its video- ads. The number of impressions (or views) is increasingly from mobiles, even as desktop-based views plateau.
What does this mean for a business which has an app on Facebook? All fingers point-out that businesses which run apps on Facebook should have their ads make it to the platform’s organic News Feed Services.
Here’s a look at how you can make an advertisement for your app, so that it gets listed on News Feed.
Ads Aimed for news Feed
Facebook’s official page for creating App Ads lists three types of advertisement developing avenues. The first are the mobile app advertisements, the second the desktop app advertisements and the third for the beginner who want to explore the world of Facebook Advertisement development.
Here, the focus is on Mobile App Ads, given their importance.
Mobile App Ads
A gem of an advantage with using mobile App Ads is that Facebook will organically push your advertisement as ‘Suggested App.’ The ads will be ‘delivered as a sponsored story,’ and will reach the News Feed segment for mobiles. Being a suggested App, users can directly share, like or even comment about the app.
Singularly important is the tap-based installation of your mobile –based business app. Since it is a sponsored story, expect your business app to figure on the News Feed, synchronized with the user profile.
The platform already has a layout created for you. So, the ad unit as the app is delivered will have the name of your App and an Ad Creative. Secondly, you will be able to add a call-to-action feature such as Install Now on the bottom-right of the advertisement. Thirdly, depending on what type of a business app you have, the call to action is executed. So, if the users want to install ads, then the user is redirected to your registered App Store. If your app is more of an ‘engagement ad’ then the user is redirected to that segment.
Use Mobile App Ads to push your business to sponsored News Feed segment on Facebook.