Facebook growth has always prided on exploiting ecosystems of the markets it has a presence in to offer users exciting and engaging features. This is true of its latest Facebook free Download ad feature, SlideShow. The feature converts the world’s most selling advertising format, namely videos, into slideshows. The feature is an unfailing attempt to tap-into the slow connecting infra of emerging markets, where broadband speeds are always a challenge.
Facebook intuitive search to find the best delivery processes for its users has meant that a solution would soon emerge for subscribers of Facebook in the third world. Countries such as India, which is the largest Facebook consumer, outside of North America and regional technology consumer hubs are famous for their slow net connectivity.
Therefore, the hunt began to overcome the technical ‘sluggish.’ The answer is the latest Slideshow which converts advertisements shot in video into a slideshow format.
The slideshow feature essentially auto-plays as many as three or seven photos of an advertisement into slide-show with transitions, converting it into a normal video. The slideshow has transitions, making it look like normal video. It also has aspects which allow it appear like a video when viewed on any device.
The speed of these videos can be increased from five to fifteen seconds, allowing them to be viewed at quicker pace or at slower pace. It has to be noted that the ad format will not have sound feature.
Such compaction of videos into slideshow allows the advertisement to be compacted into five times smaller videos. Therefore, it is easier to play these at a much faster pace than before.
Facebook’s free download offers and the smarter slideshow format of video advertisements allows brands wider audience reach.
This is especially true when big-paying advertisers such as Coca-Cola and others are able to test their beta advertisements in slideshow format. Incidentally, these could evolve into a new independent ad-format itself, since screenshot of high-definition videos can directly be used to make the slideshows. Advertisers will not have to worry about the speeds of viewing of its targeted audience, and the delivery of their ads on such screens with slideshow.