If you are a business owner with an online customer avenue, then it is time to wake up to the fact that Facebook-owned Instagram is the latest in advertising trends.
80m pics shared every day
Instagram’s picture sharing capability exceeds 80 million photos each day. The numbers of users on the platform who actively use it are over 400 million at last count. What does this mean to an online or offline business like you? it means there are millions more you can reach with Facebook advertisements and self-serve Instagram advertisements.
Instagram is the default search engine for visual searches, be it services, apps or new products.
Facebook has a specific business service called that the Instagram for business. This service is available wherever Facebook advertisements are already offered.
Instagram New Ad Format
The picture sharing platform is the perfect foil for businesses to use with the ‘targeting’ abilities of the parent social networking platform. Hence, businesses can just as easily build their brand as well as DR requirements.
Latest data by research firm, IDC reveals even more potential in Instagram advertising. The company predicts that by 2017 the Asia Pacific region alone is set to grow into a $1 trillion market with mobile payments dominating.
instaShop and Instasale are making inroads into local marketing across the South Asian markets. In countries such as Indonesia and Thailand where mobile commerce is dominant, the visual-first platform has won hands-down, in become the most comfortable marketing avenue for all. Both of these countries have frog-leaped into mobile commerce with low-cost mobiles and data plans, since they have not been part of the desktop and laptop technology legacies.
Instagrammers are highly engaged
Facebook has indicated that there is sufficient research to show that most Instagrammers check for new updates several times in a day. Therefore, it clearly demonstrates that users of Instagram are inclined to accept new images not just from family or friends but from community members who share the same interests.
Businesses should learn to quickly learn the tools that Facebook is offering via its Instagram platform to optimize user engagement. It is not just another social networking gig that you have to indulge. It is the future of advertising and reaching out to customers.