For many businesses and startups online advertising is much like learning swimming, all over again, when they opt to Do-It-Themselves. The sheer width and scope of digital landscape makes advertising on internet-driven avenues a challenge. Most businesses find themselves fumbling with new tools to tap the opportunity in digital advertising. However, with advanced advertising platforms and ecosystems built by the likes of Facebook, creating advertisements for your business should not require you to be a technical expert. Here is why:
FB Ad Basics
Facebook, despite its social-networking concept has a straight-jacketed advertisement platform for businesses. The platform offers professional methods to find and engage users of FB, wherever your business exists online. Hence, if you just use an app to run your business or have a website, with a full-fledged dynamics, you can create advertisements specifically for FB users to reach your venue.
The very first step to creating your FB advertisement is to have your official page. You then begin by placing various types of advertising which will specifically help in reaching your App or Website.
Page Post Engagement
If you have a new business or are introducing concepts to your audience, you can build an advertisement which will allow them to see, like or comment on it or share the Page with other users. You can choose the page you want to optimize and then the post which you are interested in boosting. You can create a new post and boost that as well.
Many businesses are happy to begin their campaign by having people like their Facebook Page advertisement. Whenever a page is liked, the posts will then begin to appear on News Feed. With these advertisements, awareness about the business is built and an opportunity to tap new customers.
Facebook adverts can be specifically created for particular pages of your website, even your online store. You have an added feature to track visitors to your website from Facebook. You can learn about what interests them and when they make a buy.
Other advertisements specifically for Apps can be created on Facebook.