There are several ways small businesses; medium businesses as well as enterprises can optimize their digital reach. Social media networks have emerged as a strong media for businesses to create success funnels of communications with desired audience.
Facebook: Funnels of Communication
Be it YouTube’s video-based reach or Facebook’s video advertisement, today it is all about engaging with customers on a one-to-one basis. The personalization of business communications that is possible with customers has made Facebook as a ‘unicorn’ advertising media.
On its part, Facebook Inc definitely supersedes many of its peers in rolling out features which allow businesses of every size to carry out end-to-end business campaigns.
Messenger For Business
Facebook products for businesses include the Messenger app. This feature allows business owners to converse with leads, potential users and buyers of their products or services in real-time. Apart from the personalized conversations possible, there is an added advantage business owners can take advantage of – rich video. It makes for powerful business, when Messenger high-quality video can be optimized to send out wonderfully crafted images of the products/services one wants to sell. The Messenger comes preloaded with custom layouts. Therefore, without much effort one can design mobile order confirmation forms send out updates on shipping services and a host of other business transaction details.
Ease of In-Box Transactions
The advantage with using Messenger app is that the customer has the complete order-to-transaction details all at one place. Therefore, it is very straightforward and simple for the buyer or customer to interact with the business house, whenever they are interested in taking the transaction forward.
Facebook Powerful Business Tool
It takes less than a few hours now for a small-business owner or a professional marketer to setup and broadcast services or products on Facebook. The breadth and width of audience the social network allows such businesses third party marketers to reach is in several thousands to millions in a matter of a few days to weeks.
As more ‘power buyers’ ease into using mobiles for everyday services, Facebook’s Messenger remains the single tool for businesses to engage with quality clients. The platforms ‘verified’-user ecosystem goes a long way in creating a business channel that houses only credible businesses for the networks’ users.