Instagram had more good news to report recently. The image-based social networking site has surged in the number of users, at a higher pace in the past nine months at much higher rates than previously.
100 Million User surge in 9 months
The fact that is driving Instagram-owner Facebook Inc’s stock higher in September has been this complex number of users. Instagram has hit a purple-patch with the number of users growing from 300 million marks to the 400 million mark in less than 9 months. Astounding, indeed!
In its official blog post, Instagram boasts of the acquisition of its 400 million users. The post mentions that over 75% of its user base is located overseas. The latest million users who have now joined the pics-only networking site are located over Europe as well as Asia.
The highest numbers of new sign-ups are from three different regions, the blog post shared. In the South American continent, Brazil had the highest number of new entrants. In the Far East Japanese have taken a liking to the pic-posting network and thousands of users have signed-up in the recent months. In the South East Asian region, Indonesian users have begun driving adoption of the networking site.
The platform has its own uniquely evolved advertisements which are now filling out the network. One cannot escape neither the photos nor the video commercials. None the less the network is catching-up like wild fire among power internet users and others. Perhaps the best way to describe the growth, according to Josh Constine, is to say, ‘Instagram captured ‘lightning in a bottle’ with its 100 million user growth.
What Instagram has done is to actually rework an existing innovation into a new exciting format. Constine comments that it took Instagram to show the world to love what they have always done. To share photos and to filter them, on a platform that is delightful as well as simple to use.
The current user base is bigger than that of Twitter. The microblogging site boasts of 316 million users at last count. Facebook Inc’s large sharing network has definitely been a driving force for Instagram’s jump in number of users too.