The chatting app, Viber, launched its games for worldwide users earlier this year. This was after it ran a brief two month testing phase in some five countries, before offering the games for global consumers.
In 2014, Rakuten purchased Viber for $900 million. One of the first moves by the company is the launch of three of its games in Singapore, Ukraine, Belarus, Malaysia and other countries by December of 2014.
These games are available as individual apps which users can then link via Viber. Players are allowed to then share scores of their games, battles and more. The idea behind such sharing is to make the gaming scene on Viber more interesting and interactive. The games initially launched are – Viber Candy Mania, Viber Pop as well as Wild Luck Casino.
The theory behind the launch of games on Viber is to better monetize the service. The idea is to get more and more users to make in-app purchases in the form of additional lives, power-ups and more.
The CEO and his team wanted the 236 million active monthly users, as of February 2015. Talmon Marcos, the CEO indicated that the initial data available was ‘encouraging.’ A larger collection of games are expected soon on the platform.
Viber games will gain in revenue stream when the games will begin to see higher interaction. This is similar to other messaging app company services. Thus far, in-app purchases from games compose nearly half of Line’s income, while Tencent has gained revenues from mobiles. The latter’s gains was due to WeChat’s gaming portfolio. Other gaming platforms such as Kakao Talk, the Korean chatting service, turned profitable in 2013. Viber has already drawn revenue from sticker sales as well as games. Its main service is the international calling service, much like Skype. The calling app has offered social networking platform centered on public figures. Viber is expecting that business is expected to grow into a larger service. In just the last quarter, the calling app has grown 17 million monthly active users. However, the company is yet running in deficit and is expected to gain a strong foothold.