Viber, the popular messaging app made an interesting acquisition in July. The new company it added to its portfolio is Nextpeer. It cost Viber close to $9 million in purchasing this startup, a social gaming platform. The startup was incubated in Israel and offers developers of games with a supported development kit to include the aspect of social gaming on their app.
Viber’s absorption into large-sized player from Japan, Rakuten for $900 million has meant the company is on a linear growth curve.
The holding company reported that the new phase of gaming for social platform will now be possible with NextPeer’s inclusion on Viber’s platform. All of the employees at NextPeer, numbering 12 have been retained by Viber. In this deal Viber chose to work with a team that is driven by passion, innovative thinking as well as expertise in developing products for the open source platform. The advantage NextPeer has over other similar products is its exposure to publishing games. Hence, Viber gains traction with the gaming platform and the IP expertise of the new acquisition.
The CEO of Nextpeer, Shai Magzimof, reported that the goal of his team is to bring about ‘social experiences’ on the smaller display screens. The partnership with Viber will help in connecting players on mobiles on the socializing platform, with focus on developers.
Viber will offer the SDK as part of a freemium service. It will also incorporate a free tier of advertisements using Nextpeer’s network. The second tier would be the ‘studio tier’ with more customization features of the User Interface. It would also ensure no advertisements would run, for a fee of $199 per month. The Enterprise tier would allow higher usage facilities as well as bigger size.
Nextpeer’s business model has as many as 8,000 registered users. It has its fair share of strong investors, with nearly $2.9 million in seed funds in 2013. Now, after becoming part of Vibers’ repertoire, Nextpeer will have quicker access to big time players. It will also start-off with 600 million registered users worldwide. For Viber the stakes are higher. The social gaming app would allow the company higher engagement on its platform and higher chances of ads consumption.